Molly Gochman is an inter-disciplinary, conceptual artist and activist based in New York City. Her sculptures, photographs, sound works, installations and earthworks hope to prompt questioning by providing opportunities to pause and awaken sensations. By manipulating materials and situations, Gochman creates a multi-sensory poetry of discovery, inviting participants to discover their own expressions of history and identity. She welcomes community interaction, connection, and exchange, often incorporating participatory elements that allow onlookers to learn through their senses in both intimate and public spaces.

Dedicated to helping reduce demand for slaves and alleviate vulnerabilities that make populations susceptible to being trafficked, in 2014, Gochman created Red Sand Project, an activist artwork to raise awareness for human trafficking that includes earthwork installations, participatory sidewalk interventions, and convenings.

Gochman is a Texas native, who earned a B.F.A. from Guilford College in Greensboro, North Carolina. Her work has been exhibited throughout the United States and internationally. “By arranging objects in spaces, I create environments and experiences. This is my way of communicating what I cannot come close to expressing in words,” explains Gochman.


Red Sand Project is a participatory artwork that uses sidewalk interventions, earthwork installations, and convenings to raise awareness of the vulnerabilities that lead to modern-day slavery. The Project hopes to recognize those who are overlooked and most at-risk of spending their lives being exploited for the profit of others. Sidewalk interventions invite people to take the time to fill sidewalk cracks with red sand and document their sidewalk transformations on social media using #RedSandProject. Since the Project’s launch in December 2014, sidewalk interventions and convenings have taken place in cities across the United States and throughout the world. Free toolkits are available at More information can be found at and on social media @RedSandProject.